Introduction

The South Central Tennessee Development District (SCTDD) Brand Kit provides official assets and guidelines to ensure consistent, accurate representation of our organization across all communications and media platforms.

At South Central Tennessee Development District, we empower communities by enhancing quality of life, serving 13 counties across southern Middle Tennessee. These standards help maintain a unified identity across the region and ensure SCTDD is represented clearly and professionally by staff, partners, and stakeholders.

For assistance or questions regarding brand usage, please contact our office.

LOGOS

The following logos are approved for use in official SCTDD communications. Please download the appropriate format for your intended use.

Available formats include PNG, SVG, and JPG for both digital and print applications.

Downloads:

• Primary Logo SCTDD (Full Color) – PNG
• Primary Logo SCTDD (Full Color) – JPG
• Primary Logo SCAAAD (Full Color) – PNG
• Primary Logo SCATS (Full Color) – PNG 

LOGO USAGE GUIDELINES

To maintain brand consistency, please follow these guidelines when using SCTDD logos.

Approved Usage:

• Use only official logo files provided by SCTDD
• Maintain original proportions and spacing
• Use approved color variations only
• Ensure adequate contrast with background

Do Not:

• Stretch, distort, or alter the logo in any way
• Change colors outside of approved brand palette
• Add shadows, outlines, or effects
• Place logo on visually cluttered backgrounds

Clear Space:

Always maintain sufficient clear space around the logo to ensure visibility and impact. The logo should never appear crowded or obstructed.

COLOR PALETTE

Official Brand Colors

SCTDD’s color palette reflects our commitment to growth, stability, and regional collaboration.

Primary Colors:

• SCTDD Green
• SCTDD Yellow

Neutral Colors:

• Charcoal Gray
• Black
• White

Usage Notes:

Primary colors should be used for key branding elements, while neutral tones support readability and layout balance.

All colors are displayed in RGB color formats.

For CMYK:
1. 49, 0, 24, 46
2. 48, 0, 24, 55
3. 50, 0, 25, 38
4. 0, 1, 22, 13
5. 0, 5, 37, 11

TYPOGRAPHY

Official Fonts

Typography plays a key role in maintaining SCTDD’s professional and consistent identity.

Primary Font (Headings):
Libre Baskerville
Used for titles, headings, and formal emphasis.

Secondary Font (Body):
Garet
Used for general body copy, digital content, and communications.

Accent Font (Subheadings):
Crimson Pro
Used for subheadings, highlights, or editorial-style content.

Typography Hierarchy:

• H1: Libre Baskerville Bold
• H2/H3: Libre Baskerville or Crimson Pro
• Body: Garet Regular
• Captions: Garet Light or Italic

VOICE & TONE

Brand Voice Guidelines

SCTDD communicates with clarity, professionalism, and a strong commitment to regional service.

Brand Personality:

• Professional and trustworthy
• Community-focused
• Solution-oriented
• Collaborative across counties and partners

Writing Style:

• Use clear, direct language
• Prioritize facts, outcomes, and impact
• Maintain a formal but approachable tone
• Use third-person references (e.g., “SCTDD staff”) when appropriate

Preferred Language:

• “SCTDD staff”
• “the District”
• “regional partners”

Avoid:

• Overly casual or informal language
• Internal jargon without explanation
• First-person references in public-facing content

Templates & Internal Documents

Branded Templates

To ensure consistency across communications, SCTDD provides approved templates for staff and partners.

Available Templates:

SCTDD Letterhead

SCAAAD Letterhead

SCATS Letterhead

Video Call Virtual Background

Internal Documents:

Organizational Chart – Updated January 2026

Visual Style

Photography & Design Standards

SCTDD visuals should reflect the people, communities, and progress within our region.

Recommended Imagery:

• Local communities and public spaces
• Infrastructure and development projects
• Workforce and community engagement
• Real people in authentic environments

Style Direction:

• Natural lighting preferred
• Professional but relatable tone
• Avoid overly staged or generic stock photography
• Focus on regional authenticity

Contact

Brand Support

For questions, approvals, or additional brand resources, please contact:

South Central Tennessee Development District
Sydney Brewer, Director of Marketing and Communications
101 Sam Watkins Boulevard, Mt. Pleasant, TN. 38474
sbrewer@sctdd.org
931-379-2903.